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Saturday, September 23, 2023

What is Pay Per Click – PPC?

What is Pay Per Click?

Pay Per Click is one of the most popular and beneficent website traffic attraction models. In this model, the advertiser is liable to pay the publisher whenever a visitor clicks the ad.  First tire search engines are mostly used in the PPC model. It is also known/ called as Cost Per Click (CPC) model. Social media networks i.e. Facebook and search engines i.e. Google offers this model to provide online advertisement services.

How PPC Work?

A set of common questions that come in almost everyone’s mind after knowing a new technique i.e. What are its benefits? What we can get from it? How to use it? Or How it works? If you are thinking so then you are at the right place. Answering to first two common questions. If you are having a good product and want to sell it, extend your business and also have a website. Now you wish to get huge traffic to your online store who will buy your product. For this purpose, you can use PPC services.

How PPC work

Come to the other two common questions. If you have decided to go with the PPC model to advertise your favorite product and to get huge traffic on your website, then you have to follow a few simple steps. These will help you increase your traffic on the website. Steps are explained below:

1. PPC model works on different search engines or social media networks. So it is the first step to decide where to advertise your product. On the other hand, if you have a good understanding of search engines then you can go for Microsoft advertisement, Google Ads, etc. Moreover, if you want to advertise your product on social media network than you can choose between Facebook Instagram, Twitter etc.

2. After deciding that specific search engine or social media network to advertise your product, sign up to that respective account. If you have already signed into that account, you don’t need to create another account. Just log in and then you have to move to the next step.

3. PPC model works on keyword searches so the third step would be selection of specific keywords where you want to bid or invest. Selection of specific keywords is very important to market your product. Because your product will be only visible to viewer screen if he will search related to your product keyword. Likewise you are thinking of selling a tea or a coffee cup then add keywords related to that product. Investment in most relevant keywords will increase the chances of higher clicks and guarantee higher profit.

4. After finalizing your keywords, write a PPC advertisement and link it on the landing page of your website.

What is Pay Per Click (PPC) Ads Campaign?

Pay-per-click ads campaigns are online marketing techniques where you can place your ads on websites and grab huge traffic. This is a very cheap and efficient way to get huge customers on your website without a lot of investment. For the publication of your ads, use specific keywords related to your customer’s search.

Pay Per Click Advertising

Let’s talk about Cost Per Click (CPC), this cost varies from place to place, product to product, and ad to ad. If the products are very high cost, efficient or specific pro features then the publisher will definitely charge high. So this is the case with the different categories of the ads. It is also important to keep in mind about the platform that you are using. If you are using social media platform that is not much used, it will charge less fee. In the same way if you are using Facebook that has more than 1 billion users, it will charge high. Because it is understood thing that you have to pay much for a very high demand place as compared to a very not well-renowned place.

Why we use Pay Per Click Ads

Every technology in this world has its pros and cons. If we look at the pros of the Pay Per Click ads campaign, we will have a lot of reasons to adopt this marketing technology to grow our business. There are a few reasons mentioned below that indicate why we must use a PPC ads campaign.

Why we use Pay Per Click Ads

Targeted Marketing:

One of the most important features of a PPC ads campaign is that you can target your market by choosing what to show and whom to show your ads. Using different keywords, you can decide where to show your ads. There are different things that matter in the audience find, you can choose between gender, language, and products to find the best fit for a specific ad. So, this process is the thing where you can target your ads to a specific audience.


Pay Per Click model is cost-efficient and cost-effective. It is because the publisher only charges from their advertisers whenever they click on ad. It is reasonable to pay for only those ads which the visitors click. Your website will be at the top of search engines with minimum payments.

Monitor Web Performance:

You can monitor the performance and adjust your ads if you are not getting your desirous clicks. It is a very reasonable and effective way to monitor web performance. You can handle your ad and help your business increase sales and reduce loss.

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